First, create a sellable state. Confirm how it sells, and expand the market.

We have operated search ads such as Google ads for more than 20 years, since the Overture era. With an understanding of both the strengths and the challenges of advertising, we expand customer acquisition only after organizing the product, the messaging, and the path to purchase.

A monthly companion consultation for running your own advertising in-house.
Self-sustaining ad support consulting: ¥100,000 per month (before tax) / ¥110,000 (tax included)
We investigate issues, check setup problems, provide post-launch support, and offer practical advice including social media. There are no usage conditions based on ad budget. Setup work and ad report creation are not included. Ad spend is separate.

See details and pricing for self-sustaining ad support →

• 01 / Create a reason to buy

  Whose problem are you solving? Make the price, terms, and buying process clear.

• 02 / Sell small and verify

  Check actual purchases, reasons for hesitation, and profitability, then keep improving.

• 03 / Expand the market

  Share the validated selling method with the people who need it through outreach and advertising.

To make advertising work, get these in place first.

Advertising is a way to quickly reach the people who need you, test their response to your product and messaging, and expand the market. On the other hand, if the reason to buy and the path to purchase are unclear, more visits may not lead to sales, and costs may come out first.

That is why, before increasing ad spend, we confirm “why people choose you,” “whether they can buy without friction,” and “how much remains after the sale.” A sellable state is created not just by completing a page, but through customer reactions and actual purchases.

First, create a sellable state.

Goal: Make the reason to choose you clear, guide people to purchase, and verify profitability and operations after the sale.

1. Focus on who you are serving and what value you deliver.
   Put the real problem and the state after solving it into one clear statement. Connect the product or service features to the reason to choose it.

2. Make the conditions and next actions easy to understand.
   Show the price, shipping fee, lead time, and scope of service, and test the flow to inquiry, estimate, and purchase yourself. Reduce points of hesitation and the effort required to enter information.

3. Sell small and listen to the response.
   Test through notices to existing customers, outreach, and, if needed, tightly controlled advertising. Confirm the reasons people bought and the reasons they did not, then revise accordingly.

4. Check profitability and the work after the sale.
   Align cost of goods, shipping, fees, and support effort, and confirm profit and the timing of receipts and payments. Check whether you can deliver even if orders increase.

Fill-in drill / Before expanding the market
Who you solve it for, and what problem: ___
Reasons people choose you / reasons they still hesitate: ___
Where they stop at inquiry or purchase: ___
Amount remaining after one sale: ___
Amount and date paid first, and the payment date: ___
Tasks that become difficult as volume grows: ___
What to improve first / what to verify next: ___

Two ways to grow and expand a sellable state.

One method builds up results while keeping ad spend as low as possible; the other expands investment into customer acquisition that can be profitable. We combine them according to the money and time available, and the hand feel of whether they lead to purchases. In both cases, we move forward while watching “how much remains and when it can be recovered.”

Keep ad spend down and grow customer acquisition.

Goal: Help people in need find a solution and move on to inquiry or purchase.

Simply lining up many services does not make it clear what is right for you. Starting from one specific concern, such as “I can’t see profit in Shopify,” we show the confirmation steps and the form of the solution. We deliver that content through social media and video as well, and maintain the relationship through emails after purchase.

First, the four things to handle yourself.

1. Choose one problem.
   Write down the actual words you heard in inquiries and sales conversations, and choose the concern you most urgently want to solve.

2. Create a page that answers that concern.
   Include, in order, the desired state, how to narrow down the cause, steps they can try themselves, examples backed by experience, and where to ask for help.

3. Focus on a limited set of channels and keep going.
   Start with the social media, video, or email channels your customers actually use. Don’t stop at publishing; update the page based on questions you receive.

4. Record the flow from visits to orders.
   Track not only visits, but also inquiries, purchases, and orders, along with the time spent on production and operations. Concentrate effort on themes that get a response.

Fill-in drill
Who: ___ / What they’re struggling with: ___
Steps they can try themselves: ___ / What moves forward by consulting us: ___
Where you share it: ___ / Time available each week: ___
Action you want them to take next: ___ / Date to check results: ___

Even when you do not spend on ads, articles, videos, and distribution still require people’s time and production costs. It is important to decide on a sustainable workload and organize the materials and posting process you use often.

Verify the sellable state and expand investment.

Goal: Find customer acquisition that recovers its cost, and grow while protecting cash on hand.

After confirming actual purchases and profitability, expand the market through Google ads, influencers, sponsored placements, campaigns, and more. Test new audiences and messaging on a small scale, and increase investment only within the range where results continue. Don’t judge by revenue alone; also look at cost of goods, shipping, fees, operating costs, and the time needed to recover the investment.

Decide these things before increasing investment.

1. Know how much remains from one sale.
   Subtract cost of goods, shipping burden, payment fees, and other costs from revenue. Also confirm the burden of returns and inquiry handling.

2. Set the upper limit for the test.
   Limit the product, target audience, message, and period, and decide the budget and review criteria in advance.

3. Connect acquisition cost with later profit.
   Record ad spend, production costs, and operating costs, along with the new purchases and conversions gained from them. Do not add repeat purchases based only on expectation; track actual purchase history.

4. Check payment and payment dates before scaling up.
   Payments for ads, purchasing, and shipping may come before revenue is received. Even if profit remains, increase investment while watching the recovery period and working capital so you do not run short on funds.

Fill-in drill
Product / sales page to test: ___ / Test period: ___
Budget for ads, production, and operations: ___ / Number of acquisitions: ___
Acquisition cost per item: ___ / Profit after acquisition costs: ___
Amount and date paid first: ___ / Payment date: ___
Conditions to scale up: ___ / Conditions to stop and review: ___

What matters more than traffic is cash flow.

Acquisition cost per item = Customer acquisition spend ÷ Number of acquisitions
Record ad spend only and ad spend plus production and operating costs separately. If the number is zero, do not calculate it; instead, check where things stopped.

Compare both methods by asking, “How much did we spend, how much remained, and when can we recover it?” You can also combine them—for example, broadening through ads what you learned from low-cost methods, or continuing relationships with customers gained through ads via email.

We also test the path from contact to operations ourselves.

We have worked on X, TikTok, Instagram, YouTube, influencers, sponsored placements, giveaway campaigns, and email newsletters. From choosing the media to building systems that lead to inquiries, purchases, and repeat business, we think in terms of the overall business flow.

Our in-house tool AdWell is one of the initiatives we use to manage owned media and promotions. For ad management, it has been adopted by TTAKKYUNGOKU, and we are also taking on multilingual support. In our specialized services, we use Sitekitt repeat emails to connect payments, subscriptions, and usage support.

See practical cases and development examples →

First, I want to outsource one necessary piece of production.

You want AI-generated text or images added to your site. You want to publish a new product LP. You want videos or product descriptions prepared. You can request the production, coding, or publishing tasks you need.

Using our AI production environment and production assets, we confirm the scope to match your budget. We proceed on a per-request, custom-quote basis.

See the production and web implementation menu and how to request it →

After attracting customers, make it a system that can keep selling without strain.

Inquiries have increased, but we can’t keep up with replies. Orders have increased, but the profit isn’t visible. There are also places where improvements before and after customer acquisition can make a difference. From the whole picture of product creation, customer acquisition, sales, delivery, and management, we identify where to start.

See the overall business flow and the order of improvements →

TA9N’s main support is custom development that fits your operations and ongoing improvements after launch. We connect information on inquiries, orders, customers, and profit, and work together to build systems that reduce repetitive tasks. The scope and cost of support are provided individually after reviewing the current situation.

How custom development + ongoing improvement works →Consult us about your current customer acquisition and challenges →