2002: We also launched mail-order sales.
Along with operating a table tennis community, we launched mail-order sales of food in 2002, sports EC in 2003, and a special store for Fernandes guitars in 2005. The food mail-order business was transferred in 2013, and the sports EC business continues to this day. The experience of selling and operating our own businesses is the foundation of our user-centered design.
For more than 20 years, since the Overture era, we have been working on search ad operations. While advertising can increase touchpoints, we also learned from experience that costs can be incurred first if the business is not ready to sell. We start by selling small to confirm profitability, then expand into the market from there. That is the foundation of our current customer acquisition support.
In 2016, we began developing and providing our CMS, Sitekitt. We have used it in our own EC and crowdfunding projects, and have integrated it with Logiless, GoQSystem, and our internal payroll system. We have also experienced product development as a manufacturer, warehouse sourcing, packaged product commercialization, and fulfillment outsourcing. In cross-border EC, we have also dealt with delivery, taxes, multilingual support, and profit aggregation for each order.
Getting ready to sell first.
For more than 20 years, since the Overture era, we have been working on search ad operations. While advertising can increase touchpoints, we also learned from experience that costs can be incurred first if the business is not ready to sell. We start by selling small to confirm profitability, then expand into the market from there. That is the foundation of our current customer acquisition support.
Create, sell, deliver.
In 2016, we began developing and providing our CMS, Sitekitt. We have used it in our own EC and crowdfunding projects, and have integrated it with Logiless, GoQSystem, and our internal payroll system. We have also experienced product development as a manufacturer, warehouse sourcing, packaged product commercialization, and fulfillment outsourcing. In cross-border EC, we have also dealt with delivery, taxes, multilingual support, and profit aggregation for each order.
Support usage and continuity.
In 2012, we developed life planning simulation software, and in 2017 we established FPUNIV as a separate legal entity. There is no capital relationship between our company and FPUNIV. In its design, development, and operation, we have put into practice subscription services, repeat emails, support for highly specialized inquiries, and automation of user support. We apply the experience of increasing users while lowering maintenance costs to our next designs.
Turn orders into a foundation for growth.
In custom development for our clients, we have built systems that connect consigned inventory and made-to-order product orders with RFID-based inventory management, as well as sales negotiations via chat through to quotations, invoices, receipts, and payments. By reducing order-processing burdens and sharing inventory with clients, we have also improved our business partners’ operations. After launch, we continue making improvements through monthly regular meetings in line with actual operations.
Bring new technology to the field.
In 2026, we launched AdWell. AdWell GO was adopted for advertising management at 卓球王国, and we also began taking on the challenge of multilingual versions. In the same year, Sitekitt also became MCP-compatible, expanding its integration with AI. We test new AI models first and use them for automated inquiry responses, development, and producing and distributing videos and emails. We connect the insights gained through hands-on testing to our clients’ continuous improvement.
